Ok, I’m busted, we are actually just a me right now. I definitely can scale up to a we depending on the needs of a project, but the core business is a sole proprietor. My name is Jared Eberhardt, I live in Los Angeles, and I’m a skater turned snowboarder turned go cart mechanic, turned creative director turned commercial director turned architect turned construction worker. I have also worked as a Freelance Photographer, Creative Director for Burton snowboards and Commercial Director represented worldwide by Partizan pictures. I studied architecture and then switched to mechanical engineering at the University of Utah. I have been really lucky to find a career path that has allowed me to move into different areas as my interests evolve. Each subsequent role has come with its share of lessons and honing of skills and I’m grateful that I have been able to keep all of them with me to build each chapter. Over the past five or six years I have been doing Architectural projects on the side while directing commercials, mostly for myself and occasionally for friends just for fun and it’s following a familiar trajectory and going from a side hustle to an obsession.

I spent three years building Hoot Owl Ranch, mostly solo. I designed it, drew the architectural plans, got them engineered and then approved by the city, sourced the materials and then got to work. I hired a concrete contractor and a rough framing contractor and then after that I was on my own, I managed to pass all my inspections, although not always on the first try. It was a lot of hard work, mostly unglamorous and uninteresting and always very dirty, but it left me with a warm fuzzy montage of memories and valuable lessons about what architecture actually is. The building site was remote in the High Desert, it was too far to drive home to LA at night so I lived in a tent for about half of my time there. That extended camping trip aspect may have been one of the most profound and wonderful things I got to experience. It gave me a literal appreciation and an understanding for how architecture always exists surrounded on all sides by nature and we need to embrace that whenever possible. Also, Digging trenches for pipes, hauling metal sheets up to the roof and building furniture taught me so many things about the realities of creating architecture. Things that were created in seconds with a drag and a click would take hours and even weeks to produce in the real. But most importantly it taught me that I really want to design and build more projects with like minded folks.